Tescos new Facebook page is another example of corporate consumer companies looking towards social media as a tool to interact with their customers.
It’s becoming increasingly obvious to marketeers that consumers are quite happy to click on the ‘Like’ button on a website or Facebook page – a much easier task than convincing consumers to give away their email address to ‘Sign up for Newsletter’ on their corporate websites.
Visit the Tescos Facebook page here:
http://www.facebook.com/TescoGB?sk=app_152412024816199
This follows on from corporates moving their marketing to social tools and campaigns rather than focussing on their corporate websites. The alcholic drinks brand Smirnoff noticed that should they drop their corporate website, it would not affect their brand at all. However they were able to engage with their consumers through Facebook from their campaign pages. Consumers are willing to engage with campaigns, but not so willing to engage with corporates.
Facebook page tracker counts 600,000 branded pages and over 90% have less than 1000 fans…
