One of the most common questions at the moment is how to make use of social networking. Sometimes I cannot understand why companies are not already making use of social networks…
It was probably about a decade ago when companies were rushing to get an online presence, an email address, an ‘E-commerce’ shop. In those years their customers have become regular web savvy, computer literate, with access to high speed internet at home, at work and on their mobiles.
It goes without saying that those customers are also using social networking tools to discuss products and services on a regular basis. Companies need to realise that they need to start engaging with their clients online in the same way they would do face to face, on the telephone or through direct mail blasts – they need to embrace this method of communication.
A simple Google search is likely to show comments whether positive or negative that should be addressed. It could even be a comment about a competitor. But these comments come from real people, just like the ones who could walk through a shop door onto the shop floor and sometimes they need customer support.
The corporates are already on top of this, but it’s the SMEs that seem to be really slow on the uptake. It’s these corporates that are proving that engaging with your customers online can make a long term positive impact on the image and perception of the company in the public eye.
So the most common question is “how can I make Social Networks work for me”?
The answer is to simply start using them! Create a Facebook page, start a Linked In profile, read the forums and post on Twitter – take the time to do it daily, in the same way that you would your daily email. Communicate and engage with your customers or potential customers and your efforts will be rewarded in the long run…
Are you a using social networks? Have you read positive or negative things about your company online? Did you engage them or simply ignore them?